Brands that have become a symbol of Colorado

Colorado is a place known for its mountains, beautiful wilderness, comfortable cities, and unique culture and cuisine. Over the decades, these surroundings have inspired many entrepreneurs to start and grow their businesses. As a result, many local companies have transformed from unknown brands into a true state symbol of Colorado, an icon recognized even beyond U.S. borders.

Western Union

The world leader in international money transfers is a significant symbol of Colorado. Although Western Union wasn't founded in the state, it remained closely connected to it for much of its history. Today, the renowned company's headquarters are located in Greenwood Village, further demonstrating Colorado's importance to its operations. For many years, Western Union provided telegraph services. It provided high-quality service and covered most of the United States. Over time, as the internet became possible, Western Union shifted its focus to money transfers. Initially, these were carried out domestically, but later expanded to include all continents. The company continues to grow and is among the leaders in terms of financial turnover.

Vail Resorts

The Vail Resorts brand is deservedly a symbol of Colorado. It is recognized far beyond the state's borders and is considered a benchmark for tourism. Vail Resorts operates extensively in Colorado. The company manages ski resorts such as Vail and Beaver Creek, iconic destinations for North Americans and considered among the most popular in the world. Vail Resorts is headquartered in Broomfield, where key decisions are made that shape perceptions of active mountain recreation. Developed infrastructure, convenient transportation, accessibility to both simple and challenging trails, and comfortable guest conditions—all of these distinguish the ski resorts managed by Vail Resorts. The company also has close historical ties to American mountaineering and skiing. It supports and implements dozens of promising projects to promote active recreation and a healthy lifestyle.

Coors Brewing Company

Coors isn't just another Colorado brewery; it's a valid symbol. Founded in 1873, the brand has evolved alongside its home state and survived its most difficult times. Coors even survived Prohibition, quickly pivoting to producing a variety of non-alcoholic beverages. This and many other events made the brand recognizable throughout Colorado and beyond. Today, its headquarters are located in Golden, where the company's history continues to be written. Although Coors is no longer a brand exclusive to a single state, it continues to remind consumers of its roots and maintains a strong connection to Colorado. Every can and bottle features the traditional image of the Rocky Mountains, which are themselves a symbol of Colorado.

Crocs

At the beginning of the 21st century, three Boulder friends decided to found a footwear company. They named it Crocs and began actively developing their brand. Within a few years, it had become known far beyond the state, and today it is a valid symbol of Colorado. Initially, Crocs created primarily footwear for active recreation. They were comfortable, practical, and durable. These qualities made Crocs’ products popular among a wide range of customers. In subsequent years, the company expanded its product range and continued to delight fans with high-quality new products. Today, Crocs has achieved worldwide fame. Despite this, the company has not forgotten its origins. The soles of most of its shoe models still bear the inscription "Boulder, Colorado," reminding customers of the brand's founding place. Crocs' headquarters is located in Broomfield, underscoring the brand's founders' desire to emphasize its close connection to Colorado.

Ball Aerospace & Technologies Corporation

Colorado isn't just about mountains, sports, and great beer; it's also a place where high-tech development thrives. The Ball brand, widely regarded as a valid symbol of Colorado, is proof of this. Founded in 1880, it specialized in glass jars and other containers. Over time, Ball expanded its operations and entered new areas. The company began producing packaging and various metal products, supplying many influential organizations. Today, Ball's client list includes NASA, the US Navy and US Air Force, Coca-Cola, PepsiCo, and others. Despite its high profile, the company hasn't forgotten its native Colorado. Its headquarters are located in Broomfield, a reminder of the brand's origins. Ball also invests in various STEM programs throughout the state.

New Belgium Brewing

Another brewing brand also enjoys symbolic status in Colorado. It's called New Belgium Brewing and is considered one of the region's best-known breweries. This company was founded in 1991, when beer production was profitable. It all began in a small home basement, where minimal quantities of beer were brewed. Gradually, the company expanded production and became one of the largest craft beer producers in the United States. Today, its products are known far beyond Colorado. They are loved by everyone, from janitors and local government officials to active hunters with thermal rifle scopes and fans of relaxing at home. Despite its worldwide fame, New Belgium Brewing hasn't forgotten its roots. Its headquarters remain in Fort Collins, where the brand's history began. The company also actively supports various projects in Colorado and provides financial assistance to local educational institutions.

Colorado is a state that has excelled in many areas. Today, it is known not only for the Rocky Mountains, outstanding scientific discoveries, and abundant recreational opportunities, but also for dozens of brands. Many of these have long since become a true symbol of Colorado and are forever linked to it. Western Union, Vail Resorts, Coors Brewing Company, Crocs, Ball Corporation, and New Belgium Brewing—all are known in every state in the United States and in many other countries. Today, these brands continue to actively develop and promote their presence in Colorado and worldwide.